Climate Change Communication Research

   

Centre for Environment Education participated in the Global Narratives Project's pilot conducted in India by Climate Outreach and Climate Action Network South Asia from December 2016 to March 2017. The aim of this project is to find language around climate change and renewables that speaks to the values and identity of people across a country. CEE representatives got trained in the qualitative research methodology which encouraged asking searching questions related to values, identity and their hopes for the future to participants and probing narratives developed on key frames in the workshop mode. CEE conducted three workshops engaging 35 university students (16 female and 19 male) studying undergraduate courses in engineering, arts and commerce. Based on the findings of the workshops conducted by CEE and other civil society organizations, a report on ‘Communicating Climate Change in India' has been published. It provides guidance to NGOs on effective communication for climate change for a wide range of audience including urban professionals, farmers and youth.

Some of the findings of the report suggest framing climate change communication by highlighting impacts and solutions, creating core terms in local language, stating positive vision, reflecting national pride in overcoming challenges, associate impacts of climate change to our basic necessities like food and health, and taking individual actions along with systems-level changes. There are some specific suggestions like people disliked the term ‘dirty energy' to describe fossil fuel and it is better to use alternative narratives to describe ‘climate justice' owing to participants' views on rejecting blame game. These research outcomes are valuable as it throws light on voices from Global South contributing in making climate change discourse more inclusive.

 

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