As part of the UN Decade of Education for Sustainable Development (DESD), the Asia Pacific Cultural Centre for UNESCO organized a photo contest in 2007. Entrants in the photo contest were asked to select and capture through photographs, a part of their valuable culture which, according to them, has been nurtured in nature and passed from one generation to another. This exhibition is a collection of 80 prize winning photographs selected from the competition entries and aims to develop an understanding and respect for different cultures and traditions. Three countries of the Asia Pacific region- Japan, Mongolia and India- simultaneously held the photo message exhibition between October and December 2009. CEE hosted the photo message exhibition in India at Ahmedabad, Jaipur and Pune. Along with viewing the photographs, over 1500 visitors of all age participated in a variety of hands on experiences. Each day of the exhibition hosted one master craftsman who demonstrated traditional skill and shared its history and processes. The visitors tried their hand at making kites and block printing on photography workshop and demonstration of the creation of Jaipur’s famous blue pottery. The media keenly followed and reported on each day’s activities.